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May 11, 2024
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2023-2024 Graduate Catalog
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BIA 6308 - Analytics and Strategy
(2)
The focus of this class is the implementation of analytics as a competitive advantage across the enterprise. In this course, students simulate consulting on challenges and opportunities generated by the advent of big data and enterprise-wide analytics. Students will consider some of the traditional business frameworks (e.g., SWOT analysis) for evaluating the strategic opportunities available to a company in the analytics space as well as formulate analytical maturity model assessments and recommendations for improvement.
Prerequisite: BIA 6300 .
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