Apr 25, 2024  
2012-2014 Undergraduate Catalog 
    
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2012-2014 Undergraduate Catalog [ARCHIVED CATALOG]

SM 3200 - Marketing and Communication in Sport

(3)
The application of marketing strategies to sport businesses and events will be examined. Special techniques are necessary to promote and price sport and recreational activities to spectators, sponsors and participants. Various didactic methods will be utilized to explore methods of securing and maintaining corporate sponsorship, developing media relations, press conferences and the use of public relations techniques.

Prerequisite: SM 2500 .