May 28, 2024  
2016-2018 Undergraduate Catalog 
    
2016-2018 Undergraduate Catalog [ARCHIVED CATALOG]

NP 3020 - Marketing for Nonprofit Organizations


(3)
A study of the fundamentals of marketing in a nonprofit setting through readings, class lectures and discussion, and a service learning project. Students learn essential elements of effective organizational marketing; these fundamentals are then applied in a real life setting as teams of students develop a marketing plan for a nonprofit. Educational outcomes include the development of marketing goals and position statements, the conducting of a marketing audit, development of marketing and promotion plans, and the design of market research plans.

Prerequisite or Concurrent: NP 1110 .