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Aug 31, 2024
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2016-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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NP 3020 - Marketing for Nonprofit Organizations (3) A study of the fundamentals of marketing in a nonprofit setting through readings, class lectures and discussion, and a service learning project. Students learn essential elements of effective organizational marketing; these fundamentals are then applied in a real life setting as teams of students develop a marketing plan for a nonprofit. Educational outcomes include the development of marketing goals and position statements, the conducting of a marketing audit, development of marketing and promotion plans, and the design of market research plans.
Prerequisite or Concurrent: NP 1110 .
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