Feb 26, 2021  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MK 3200 - Consumer Insights

This course brings together research from psychology, sociology, economics, cultural anthropology, and other behavioral sciences to help solve marketing problems. The class examines behavioral concepts such as perception, motivation, learning, self-concept, personality, attitudes and attitude change, culture, social class, reference groups and the family unit. Students will begin to understand themselves as consumers and how marketing practitioners can anticipate and predict buying behavior.

Prerequisite: MK 3000 .