Aug 08, 2020  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog

MK 4100 - Marketing Research

A thorough study of the various types of market research. Problems related to planning research, gathering and summarizing data and interpreting the findings are discussed and analyzed. The emphasis is on the practical use of market research in making market decisions. Actual market research projects are used to further this process.

Prerequisite: MK 3000  (waived for BS in Analytics and Technology majors), introductory statistics, BIA 1800  .