Aug 01, 2021  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MK 3500 - Integrated Marketing Communication

This course immerses students at the intersection of strategy and creativity by focusing on the study of the promotional mix. Students study how advertising, sales promotions, public relations, personal selling, direct marketing, branding, and digital marketing are used as part of the overall marketing plan. The course provides students with a foundation in the development and execution of communications strategies for any organization.

Prerequisite: MK 3000 .