Jan 19, 2021  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog

CT 4170 - Principles of Advertising

(JN 4170 )
A general survey of the field of advertising. Includes focus on conception and execution of creative, effective advertising for print, online, and broadcast media. Introduces stategic planning, media selection, buyer behavior, campaigns, ways to measure advertising effectiveness, and career opportunities. Case studies and prize-winning advertisements may be included.

Prerequisite: Junior standing.