Nov 21, 2024  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog

BIA 6306 - Web and Social Media Analytics

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The primary focus of the course is the understanding and application of web and social media analytics and the tools used for collecting, analyzing and interpreting data. Students will learn both quantitative and qualitative aspects of the analysis process.  Students will also work with Google analytics and other web based analytical platforms to judge performance and ROI of a company’s web and social media programs. The primary software tool for this class will be Google Analytics and other web based tools.

Prerequisite: BIA 6300  and BIA 6302 .