Mar 15, 2026  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog

SM 3200 - Marketing and Communication in Sport

(3)
The application of marketing strategies to sport businesses and events will be examined in the context of the special techniques necessary to promote and price sport and recreational activities to spectators, sponsors and participants. Various didactic methods will be utilized to explore methods of securing and maintaining corporate sponsorship, developing media relations, press conferences and the use of public relations techniques.

Prerequisite: SM 2500 .