Apr 16, 2026  
2025-2026 Undergraduate Catalog 
    
2025-2026 Undergraduate Catalog

NP 4200 - Marketing Communications for Nonprofits in the Digital Age


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This course offers a study of the role of technology within nonprofit organization communications. Course material focuses on effective application of digital applications such as email, social media, websites, app development and other emerging technologies. Attention is given to case studies, industry trends and integration of multiple communication channels for successful awareness building, constituent and internal communication, community relations, public relations, advocacy and fundraising.

Prerequisite or Concurrent: NP 1110  or MG 1900 .
Prerequisite: BIA 1800