Jun 15, 2025  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog

CT 6000 - Advanced Principles of Strategic Communication

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This course provides a comprehensive examination of advanced theoretical and practical elements of strategic communication. Students will analyze essential concepts such as message design, audience analysis, and communication campaign development, emphasizing innovative technologies and ethical considerations. A key focus will be on the importance of active listening as a tool for understanding audience needs and crafting effective messages. Through case studies and hands-on projects, participants will evaluate real-world applications across various sectors, including corporate, nonprofit, and public health, highlighting how active listening informs responsive communication strategies.