Sep 14, 2025  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog

CT 6010 - Strategic Communication Planning

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This course offers an in-depth examination of the communications planning process. Key topics include the significance of strategic planning, various planning frameworks, and best practices in the field. Students will learn the role of listening in the planning process to gather insights and feedback from stakeholders. They will apply their knowledge by developing a comprehensive communication plan that adheres to ethical and legal standards, ensuring it delivers value for a client or organization within set timelines and budgets, with a built-in strategy for ongoing listener engagement and response evaluation.