Apr 16, 2024  
2014-2016 Graduate Catalog 
    
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2014-2016 Graduate Catalog [ARCHIVED CATALOG]

MK 7900 - Business Capstone

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Executive Fellows Program only. This course gives students experience integrating the concepts of marketing, accounting, finance, supply chain, organization behavior, communication, leadership, ethics, information analysis, and global awareness. Central to the course is a comprehensive simulation, international in scope, in which the students develop products, test-market products, develop business plans, secure venture capital, launch strategies, and monitor their performance. The simulation emphasizes the application, synthesis, and integration of all functional areas for the successful development and execution of marketing strategy. This course should be taken in the final semester of the program.