Business Administration, Marketing Concentration, B.S.B.A.

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Helzberg School of Management

Prerequisites for the BSBA Degree:

All Helzberg School of Management students pursuing the BSBA degree are required to complete the following prerequisites:

AC 2000 - Financial Accounting (3)
AC 2100 - Managerial Accounting (3)
BUS 1800 - Microcomputer Applications (3)
BUS 1900 - Business Leadership and Social Issues (3)
BUS 2200 - Applied Business Statistics (3)
EC 1000 - Principles of Macroeconomics (3)
or
EC 1050 - Honors Macroeconomics (4)
EC 1100 - Principles of Microeconomics (3)
or
EC 1150 - Honors Microeconomics (4)

The Helzberg School of Management Core courses:

The Helzberg School of Management Core courses, which are required for graduation for the BSBA degree, are:

BUS 3200 - Introduction to Operations Management (3)
BUS 3350 - Business in Global Environments (3)
BUS 3400 - The Law of Commercial Transactions (3)
FN 3000 - Essentials of Finance (3)
MG 3300 - Leadership and Organizational Behavior (3) *
MG 4940 - Business Leadership: Strategy, Policy and Ethics (3) **
MK 3000 - Principles of Marketing (3)
BUS 3100 - Management Information Systems (3)

Students Pursuing A Concentration:

Students pursuing a concentration in Accounting take AC 3500 - Accounting Information and Control Systems instead of BUS 3100 ; students pursuing a concentration in Finance/Accounting may take AC 3500 instead of BUS 3100 .

Note(s):

**Students pursuing a concentration in Accounting (Option 1 or 2) will take AC 4750 - Auditing instead of MG 4940 . AC 4750 will satisfy the HSOM undergraduate capstone graduation requirement.

*Students with concentrations in accounting pursuing the 5th Year MBA Option to meet CPA certification requirements will be waived from this course (MG 3300 ) at the undergraduate level and will instead take an additional upper-division accounting course. These students will take the Core Managerial Perspective course MG 6310 during their graduate work.

Concentration Requirement for the BSBA Degree

Helzberg School of Management Business Administration major course requirements for the Bachelor of Science in Business Administration Degree (BSBA):

The BSBA Business Administration major requires the completion of 15 upper-division Helzberg School of Management hours in addition to all university requirements and BSBA prerequisite requirements and Helzberg School of Management Core courses for the Bachelor of Science in Business Administration degree. The student may choose any additional 15 hours from upper-division courses (six hours must be at the 4000-level or higher) offered by the Helzberg School of Management or the student may pursue a concentration as outlined below.

Concentration in Marketing (15 hours total):

MK 3200 - Consumer Behavior (3)
MK 3350 - International Marketing (3)
MK 4100 - Marketing Research (3)
MK 4400 - Personal Selling and Sales Management (3)
MK 4500 - Marketing Policy (3)

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