Business Administration, Marketing Concentration, B.S.B.A.

Prerequisites for the BSBA Degree:

All Helzberg School of Management students pursuing the BSBA degree are required to complete the following prerequisites:

• AC 2000 - Financial Accounting (3)
• AC 2100 - Managerial Accounting (3)
• BIA 1800 - Data Analysis (3)
• MG 1900 - Business Leadership and Social Issues (3)
• MG 1001 - Professional Readiness I: Exploration and Foundation (1)
• BIA 2200 - Statistics and Predictive Analytics (3)

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• EC 1000 - Principles of Macroeconomics (3)

• or

• EC 1050 - Honors Macroeconomics (3)

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• EC 1100 - Principles of Microeconomics (3)

• or

• EC 1150 - Honors Microeconomics (3)

The Helzberg School of Management Core courses:

The Helzberg School of Management Core courses, which are required for graduation for the BSBA degree, are:

• FN 3000 - Essentials of Finance (3)
• BIA 3100 - Computing Technologies for Business (3)
• BIA 3201 - Prescriptive Analytics for Business Decision Making (3)

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• MG 3001 - Professional Readiness II: Skill Development (1) and
• MG 4001 - Professional Readiness III: Experience and Transition (1)

• or

• MG 3021 - Magis Leaders Program I (1) and
• MG 3202 - Magis Leadership Program II (1)

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• MG 3300 - Leadership and Organizational Behavior (3)
• MG 3350 - Business in Global Environments (3)
• MG 3400 - Business Law and Commercial Transactions (3)
• MG 4940 - Business Leadership: Strategy, Policy and Ethics (3)
• MK 3000 - Principles of Marketing (3)

Concentration Requirement for the BSBA Degree

Helzberg School of Management Business Administration major course requirements for the Bachelor of Science in Business Administration Degree (BSBA):

The BSBA Business Administration major requires the completion of 15 upper-division Helzberg School of Management hours in addition to all university requirements and BSBA prerequisite requirements and Helzberg School of Management Core courses for the Bachelor of Science in Business Administration degree. The student may choose any additional 15 hours from upper-division courses (six hours must be at the 4000-level or higher) offered by the Helzberg School of Management or the student may pursue a concentration as outlined below.

Concentration in Marketing (15 hours total):

• MK 3200 - Consumer Behavior (3)
• MK 3350 - International Marketing (3)
• MK 4100 - Marketing Research (3)
• MK 4400 - Personal Selling and Sales Management (3)
• MK 4500 - Marketing Policy (3)