Strategic Communication, B.A.

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College of Business, Influence, and Information Analysis

More information and a general overview of Communication .

A complete list of courses that meet The Core Curriculum requirements.

To view a sample four year degree plan, go to Strategic Communication Degree Map .

Major Field of Concentration:

Lower Division Requirements:

The B.A. in Strategic Communication requires lower-division requirements of:

CT 2000 - Fundamentals of Communication (3)
CT 2040 - Interpersonal Communication (3)
JN 2000 - Introduction to Journalism (3)

Language:

Two semesters of college-level study of one language other than English also are required. This requirement also may be fulfilled by completing two semesters of college-level literature in one language other than English. In either case, these two courses must be taken for college credit.

Upper Division Requirements:

The B.A. in Strategic Communication requires upper-division requirements of:

CT 3300 - Presentational Speaking and Listening (3)
CT 3840 - Persuasion: Theories of Social Influence (3)
CT 3850 - Intercultural Communication (3)
CT 3500 - Introduction to Public Relations (3)
or
JN 3500 - Introduction to Public Relations (3)
CT 4170 - Principles of Advertising (3)
or
JN 4170 - Principles of Advertising (3)
CT 4870 - Seminar in Communication Theory and Research (3)
CT 4880 - Research Methods in Communication (3)
CT 4940 - Senior Capstone (3)

Additional Credits:

Students also select six additional credits from the following:

CT 3000 - Listening for Personal and Professional Success (3)
CT 3700 - Health Communication (3)
CT 4350 - Organizational Communication (3)
CT 4860 - Seminar in Group Interaction (3)
CT 4970 - Internship (2-3)
JN 3030 - Feature Writing (3)
JN 3050 - Editing and Design (3)

Additional Information:

In addition, twelve hours of related coursework are required. Students choose four courses from the following:

AR 3205 - Graphic Arts (1-3)
EN 3160 - Writing for the Marketplace (3)
EN 3180 - Business Writing (3)
EN 3190 - Technowriting: the Technologies of Written Communication from the Alphabet to the World Wide Web (3)
EN 4180 - Report Writing (3)
MK 3000 - Principles of Marketing (3)
MK 3200 - Consumer Insights (3)
NP 4200 - Marketing Communications for Nonprofits in the Digital Age (3)

Note(s):

A grade of C or better is required in each upper-division course required for the major. (A grade of C- will not satisfy the requirement.)

Speech Contest

All Business Communication, Communication, and Strategic Communication majors are required to compete in either the Dowling Oratory Contest or the Bourke Extemporaneous Speaking Contest to complete major requirements.

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