Business Administration, Marketing Concentration, B.S.B.A.

Prerequisites for the BSBA Degree:

All Helzberg School of Management students pursuing the BSBA degree are required to complete the following prerequisites:

• AC 2000 - Financial Accounting (3)
• AC 2100 - Managerial Accounting (3)
• BIA 1800 - Data Analysis (3)
• BIA 2200 - Statistics and Predictive Analytics (3)

•  

• MG 1900 - Business Leadership and Social Issues (3)
• MG 1001 - Professional Readiness I: Exploration and Foundation (1)

•  

• EC 1000 - Principles of Macroeconomics (3)

• or

• EC 1050 - Honors Macroeconomics (3)

•  

• EC 1100 - Principles of Microeconomics (3)

• or

• EC 1150 - Honors Microeconomics (3)

The Helzberg School of Management Core courses:

The Helzberg School of Management Core courses, which are required for graduation for the BSBA degree, are:

• FN 3000 - Essentials of Finance (3)
• BIA 3100 - Computing Technologies for Business (3)
• BIA 3201 - Prescriptive Analytics for Business Decision Making (3)

•  

• MG 3001 - Professional Readiness II: Skill Development (1)

• or

• MG 3021 - Magis Leaders Program I (.5) and
• MG 3202 - Magis Leadership Program II (.5)

•  

• MG 3300 - Leadership and Organizational Behavior (3)
• MG 3350 - Business in Global Environments (3)
• MG 3400 - Business Law and Commercial Transactions (3)
• MG 4940 - Business Leadership: Strategy, Policy and Ethics (3)
• MK 3000 - Principles of Marketing (3)

Related Required Hours

Rockhurst University requires at least 12 related hours for each degree. For the BSBA degree, this requirement is met by the completion of a concentration.

The concentration in Marketing requires 9 hours of core courses:

• MK 3200 - Consumer Insights (3)
• MK 3600 - Dynamic Presentations (1)
• MK 4100 - Marketing Research (3)
• MK 4600 - Marketing Decision Making (2)

And 6 hours of electives from the following:

• MK 3350 - International Marketing (3)
• MK 3500 - Integrated Marketing Communication (3)
• MK 4200 - Brand Management (3)
• MK 4300 - Business-to-Business Marketing (3)
• CT 3500 - Introduction to Public Relations (3)
• CT 4170 - Principles of Advertising (3)
• NP 4200 - Marketing Communications for Nonprofits in the Digital Age (3)