Apr 12, 2025

2020-2021 Undergraduate Catalog

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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Analytics Concentration

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Helzberg School of Management

More information and a general overview of Business Administration

Prerequisites for the BSBA Degree:

All Helzberg School of Management students pursuing the BSBA degree are required to complete the following prerequisites:

AC 2000 - Financial Accounting (3)
AC 2100 - Managerial Accounting (3)
BIA 1800 - Data Analysis (3)
BIA 2200 - Statistics and Predictive Analytics (3)
MG 1900 - Business Leadership and Social Issues (3)
MG 1001 - Professional Readiness I: Exploration and Foundation (1)
EC 1000 - Principles of Macroeconomics (3)
or
EC 1050 - Honors Macroeconomics (3)
EC 1100 - Principles of Microeconomics (3)
or
EC 1150 - Honors Microeconomics (3)

The Helzberg School of Management Core courses:

The Helzberg School of Management Core courses, which are required for graduation for the BSBA degree, are:

FN 3000 - Essentials of Finance (3)
BIA 3100 - Computing Technologies for Business (3)
BIA 3201 - Prescriptive Analytics for Business Decision Making (3)
MG 3001 - Professional Readiness II: Skill Development (1)
or
MG 3021 - Magis Leaders Program I (.5) and
MG 3202 - Magis Leadership Program II (.5)
MG 3300 - Leadership and Organizational Behavior (3)
MG 3350 - Business in Global Environments (3)
MG 3400 - Business Law and Commercial Transactions (3)
MG 4940 - Business Leadership: Strategy, Policy and Ethics (3)
MK 3000 - Principles of Marketing (3)

Concentration in Marketing Analytics:

The Marketing Analytics concentration requires one additional lower division prerequisite , followed by 15 upper division credits:

BIA 2000 - Foundations of Business Intelligence (3) * prerequisite requirement for BIA 3000
MK 4100 - Marketing Research (3)
MK 3200 - Consumer Insights (3)
MK 3600 - Dynamic Presentations (1)
MK 4600 - Marketing Decision Making (2)
BIA 3000 - Data Visualization (3)
BIA 3300 - Project Management (3)
or
CS 1000 - Programming for Analytics (3)

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