Communication Major: Business Communication Track

Required Courses:

• CT 4350 - Organizational Communication (3)
• CT 4870 - Seminar in Communication Theory and Research (3)
• CT 4940 - Senior Capstone (3)

Communication Component (Select two courses for 6 credit hours):

• CT 3000 - Listening for Personal and Professional Success (3)
• CT 3300 - Presentational Speaking and Listening (3)
• CT 3700 - Health Communication (3)
• CT 3840 - Persuasion: Theories of Social Influence (3)
• CT 3850 - Intercultural Communication (3)
• CT 4860 - Seminar in Group Interaction (3)
• CT 4880 - Research Methods in Communication (3)
• CT 4500 - Social Media and Contemporary Culture (3)
• CT/JN 4xxx  Special Topics by approval

Writing Component (Select two courses for 6 credit hours):

• JN 3050 - Editing and Design (3)
• JN 3500 - Introduction to Public Relations (3)

• Or

• CT 3500 - Introduction to Public Relations (3)
• JN 4170 - Principles of Advertising (3)

• Or

• CT 4170 - Principles of Advertising (3)
• Department approved journalism or writing course

Business Component (Select two courses for 6 credit hours):

Other business classes may be substituted with department approval.

• MG 3010 - Principles of Management (3)
• MG 3091 - Global Issues in Business and Culture (3)
• MG 3300 - Leadership and Organizational Behavior (3)
• MG 3350 - Business in Global Environments (3)
• MG 3500 - Leadership Development (3)
• MG 3800 - Competitive Analysis: An International Perspective (3)
• MG 4350 - International Management (3)
• MK 3000 - Principles of Marketing (3)
• MK 3200 - Consumer Insights (3)
• MK 3350 - International Marketing (3)
• MK 3500 - Integrated Marketing Communication (3)
• MK 4100 - Marketing Research (3)
• MK 4300 - Business-to-Business Marketing (3)
• MK 4200 - Brand Management (3)
• NP 4010 - Nonprofit Governance and Executive Leadership (3)
• NP 4050 - Resource Development for Social Impact (3)
• NP 4200 - Marketing Communications for Nonprofits in the Digital Age (3)
• NP 4300 - Charitable Giving and Relationship Management Seminar (3)

Other Requirements:

• A minor or an additional 12 semester hours of upper division courses in related disciplines (outside Communication) are required, chosen under the direction of the major advisor.
• ​A grade of “C” or better is required in each upper division course of this major. A “C-” will not fulfill the requirement.
• A grade of “C” or better is required in composition and other writing courses.
• All majors are required to compete in either the Dowling Oratory Contest or the Bourke Extemporaneous Speaking Contest.
• An internship in communication, media or journalism is strongly recommended for all eligible majors. Students must be juniors or seniors, have a minimum 2.0 GPA overall and in lower division prerequisites in the major and a 3.0 GPA in major upper division courses, and must meet individual prerequisites of the internship. Internships must be arranged with the major advisor and faculty director prior to the work period for which the student expects to receive credit.