Business Administration, Marketing Analytics Concentration

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Helzberg School of Management

More information and a general overview of Business Administration .

To find which courses will fulfill core requirements, search the Course Schedule by “Attribute Type” to locate courses in the current and upcoming semester that fulfill specific core requirements. The Course Schedule is located on the Rockhurst Registrar’s webpage at www.rockhurst/registrar.

Prerequisites for the BSBA Degree:

All Helzberg School of Management students pursuing the BSBA degree are required to complete the following prerequisites:

AC 2000 - Financial Accounting (3)
AC 2100 - Managerial Accounting (3)
BIA 1800 - Data Analysis (3)
BIA 2200 - Statistics and Predictive Analytics (3)
MG 1900 - Business Leadership and Social Issues (3)
MG 1001 - Professional Readiness I: Exploration and Foundation (1)
EC 1000 - Principles of Macroeconomics (3)
or
EC 1050 - Honors Macroeconomics (3)
EC 1100 - Principles of Microeconomics (3)
or
EC 1150 - Honors Microeconomics (3)

The Helzberg School of Management Core courses:

The Helzberg School of Management Core courses, which are required for graduation for the BSBA degree, are:

FN 3000 - Essentials of Finance (3)
BIA 3100 - Computing Technologies for Business (3)
BIA 3201 - Prescriptive Analytics for Business Decision Making (3)
MG 3001 - Professional Readiness II: Skill Development (1)
or
MG 3021 - Magis Leaders Program I (.5) and
MG 3202 - Magis Leadership Program II (.5)
MG 3300 - Leadership and Organizational Behavior (3)
MG 3350 - Business in Global Environments (3)
MG 3400 - Business Law and Commercial Transactions (3)
MG 4940 - Business Leadership: Strategy, Policy and Ethics (3)
MK 3000 - Principles of Marketing (3)

Related Required Hours

Rockhurst University requires at least 12 related hours for each degree. For the BSBA degree, this requirement is met by the completion of a concentration.

Concentration in Marketing Analytics:

The Marketing Analytics concentration requires one additional lower division prerequisite, followed by 15 upper division credits:

BIA 2000 - Foundations of Business Intelligence (3) * prerequisite requirement for BIA 3000
MK 4100 - Marketing Research (3)
MK 3200 - Consumer Insights (3)
MK 3600 - Dynamic Presentations (1)
MK 4600 - Marketing Decision Making (2)
BIA 3000 - Data Visualization (3)
BIA 3300 - Project Management (3)
or
CS 1000 - Programming for Analytics (3)

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