Mar 30, 2023  

Business Administration, Marketing Analytics Concentration, B.S.B.A.

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Helzberg School of Management

More information and a general overview of Business Administration .

To find which courses will fulfill core requirements, search the Course Schedule by “Attribute Type” to locate courses in the current and upcoming semester that fulfill specific core requirements. The Course Schedule is located on the Rockhurst Registrar’s webpage at www.rockhurst/registrar.

Prerequisites for the BSBA Degree:

All Helzberg School of Management students pursuing the BSBA degree are required to complete the following prerequisites:


The math proficiency required for BSBA majors can only be fulfilled through taking Pre-Calculus or higher. 

The Helzberg School of Management Core courses:

The Helzberg School of Management Core courses, which are required for graduation for the BSBA degree, are:


* Students in the Business Administration major may not pursue either a General Business minor or Business Administration:Pre MBA minor.


Related Required Hours

Rockhurst University requires at least 12 related hours for each degree. For the BSBA degree, this requirement is met by the completion of a concentration.

Concentration in Marketing Analytics:

The Marketing Analytics concentration requires one additional lower division prerequisite, followed by 15 upper division credits:

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