Nov 21, 2024

2022-2023 Undergraduate Catalog

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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Communication Major: Public Relations and Advertising Track

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See also Communication .

To find which courses will fulfill core requirements, search the Course Schedule by “Attribute Type” to locate courses in the current and upcoming semester that fulfill specific core requirements. The Course Schedule is located on the Rockhurst Registrar’s webpage at www.rockhurst/registrar.

Lower Division Requirements

CT 2040 - Interpersonal Communication (3)
JN 2000 - Introduction to Journalism (3)
BIA 1800 - Data Analysis (3)
FR/SP/GR/JA/LT Two semesters of same college-level foreign language

Upper Division Requirements

Required:

JN 3050 - Editing and Design (3)
CT 3500 - Introduction to Public Relations (3)
Or
JN 3500 - Introduction to Public Relations (3)
CT 4170 - Principles of Advertising (3)
Or
JN 4170 - Principles of Advertising (3)
CT 4500 - Social Media and Contemporary Culture (3)
CT 4870 - Seminar in Communication Theory and Research (3)
CT 4940 - Senior Capstone (3)

Select one of the following options:

CT 3300 - Presentational Speaking and Listening (3)
CT 3700 - Health Communication (3)
CT 3840 - Persuasion: Theories of Social Influence (3)
CT 3850 - Intercultural Communication (3)
CT 4880 - Research Methods in Communication (3)
CT 4970 - Internship (2-3)
Or
JN 4970 - Journalism Internship (2-3)
CT/JNxxxx Special Topics by approval

Other Requirements:

A minor or an additional 12 semester hours of upper division courses in related disciplines (outside Communication) are required, chosen under the direction of the major advisor.
A grade of “C” or better is required in each upper division course of this major. A “C-” will not fulfill the requirement.
A grade of “C” or better is required in composition and writing courses.
All majors are required to compete in either the Dowling Oratory Contest or the Bourke Extemporaneous Speaking Contest.
An internship in communication, media or journalism is strongly recommended for all eligible majors. Students must be juniors or seniors, have a minimum 2.0 GPA overall and in lower division prerequisites in the major and a 3.0 GPA in major upper division courses, and must meet individual prerequisites of the internship. Internships must be arranged with the major advisor and faculty director prior to the work period for which the student expects to receive credit.

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