May 05, 2024  
2012-2014 Undergraduate Catalog 
    
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2012-2014 Undergraduate Catalog [ARCHIVED CATALOG]

FD 4200 - Technology and Marketing Trends in Fundraising

(3)
A study of the importance and use of technology in fundraising. Focus on the selection and use of fundraising systems to manage an organization’s gift processing, donor management/stewardship, and mailing list tracking needs. Attention to case studies and industry trends for successful online strategies and practices using social media tools and their impact on donor response, stewardship and accountability.

Prerequisite: NP 3050 .