Jul 19, 2024  
2012-2014 Undergraduate Catalog 
2012-2014 Undergraduate Catalog [ARCHIVED CATALOG]

MK 3000 - Principles of Marketing

This course briefly covers all the aspects of marketing that are covered in depth in the subsequent marketing courses. The student is introduced to marketing’s 4Ps (Product, Price, Promotion, and Physical Distribution)—something that everyone needs to know, no matter the career choice made. In this course you will learn the essential marketing vocabulary, basic principles and concepts, and how to use these principles when running your own business or working in an organization. The text is very important in this course and the student’s learning is aided through the use of videos, presentations, class activities and discussions.

Prerequisite: Junior standing.