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Dec 26, 2024
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2012-2014 Undergraduate Catalog [ARCHIVED CATALOG]
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MK 4500 - Marketing Policy
(3)
Learn how to run all aspects of a business, including what research is best to determine your customer needs, how finance impacts on marketing, and how does marketing and production need to be integrated to achieve your corporate goals. Compete against other students groups in the exciting microcomputer industry. Develop your own leadership style and learn how to transform your team into a high performing group which will enable them to achieve high profits and exceed customer expectations.
Prerequisite: Senior standing, marketing concentration.
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