Nov 23, 2024  
2012-2014 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Mission, Vision, Values and History of Rockhurst University
  Rockhurst University Learning Themes
  The Liberal Core Curriculum
  Course Descriptions
  Programs of Study
  Schools, Colleges & Departments
  Special Undergraduate Academic and Co-Curricular Programs
  Academic Policies and Procedures
  Admission
  Tuition and Fees
  Financial Aid Programs and Policies
  College Life
  Rockhurst Community
  Campus Facilities
  Rockhurst Traditions
  Endowments and Scholarships
  General Policies
HELP
2012-2014 Undergraduate Catalog [ARCHIVED CATALOG]

NP 3020 - Marketing for Nonprofit Organizations

(3)
A study of the fundamentals of marketing in a nonprofit setting through readings, class lectures and discussion, and a service learning project. Students learn essential elements of effective organizational marketing; these fundamentals are then applied in a real life setting as teams of students develop a marketing plan for a nonprofit. Educational outcomes include the development of marketing goals and position statements, the conducting of a marketing audit, development of marketing and promotion plans, and the design of market research plans.

Prerequisite or Concurrent: NP 1110 .