May 03, 2024  
2016-2018 Graduate Catalog 
    
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2016-2018 Graduate Catalog [ARCHIVED CATALOG]

MK 6300 - Marketing Strategy and Planning

(3)

Course examines marketing management in the organization and its links to the overall corporate mission and strategy is examined. Concepts and techniques for environmental scanning, analysis of markets for opportunity, and design of marketing programs are also addressed.