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May 03, 2024
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2016-2018 Graduate Catalog [ARCHIVED CATALOG]
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MK 6410 - Marketing Strategy
(2)
This strategic marketing course is designed to give you practice in the design, implementation, and control of marketing strategies. It is an operationally oriented course in which the application and not the definition, of marketing concepts, principles, and methods are important. In addition, the integration of the major decision areas of marketing will be stressed rather than the sequential discussion of these subjects.
Prerequisite: AC 6110 , MG 6008 , MG 6120 , EC 6300 .
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