May 03, 2024  
2016-2018 Graduate Catalog 
    
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2016-2018 Graduate Catalog [ARCHIVED CATALOG]

MK 6475 - Corporate Marketing and Social Media

(2)

This strategic marketing course is designed to review current social media and e-commerce practices. Specific emphasis will focus on “how to” effectively communicate online in building meaningful marketing relationships to specific target market segments, i.e., Business-to-Business and Business-to-Consumer. Website functionality, e-sales techniques, search engine optimization, and a review of applications using LinkedIn, Twitter, blogs, podcasts, YouTube, mobile apps, and Facebook will be completed. (Note: All e-commerce and social media tactics reviewed will blend and/or partner with traditional media tactics to create an integrated marketing plan.)

Prerequisite: MK 3000 or equivalent.