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Jun 21, 2024
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2016-2018 Graduate Catalog [ARCHIVED CATALOG]
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BIA 6303 - Predictive Models
(2)
The course will teach advanced statistical techniques to discover information and build predictive models from large sets of data. Emphasis is place on applications for marketing research and operations. Methods will include multiple and logistic regression, propensity models principal component analysis, market basket analysis, longitudinal data analysis and product launch models. Statistics and exposure to any programming language is required. The primary software tool for this class will be R. Python and Tableau will also be incorporated.
Prerequisite: BIA 6301 , BIA 6311 , BIA 6312 or consent of the program director.
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