Apr 27, 2024  
2016-2018 Graduate Catalog 
    
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2016-2018 Graduate Catalog [ARCHIVED CATALOG]

BIA 6306 - Web and Social Media Analytics

(2)

The primary focus of the course is the application of descriptive and predictive techniques to web analytics and other social media platforms including user behavior modeling and e-metrics for business intelligence. Students will also work with Google analytics and other web based analytical platforms to judge performance and ROI of a company’s web and social media programs. The primary software tool for this class will be Google Analytics and other web based tools.

Prerequisite: BIA 6300 , BIA 6301  and BIA 6302  or consent of the program director.