Oct 02, 2023  
2018-19 Undergraduate Catalog 
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

JN 4170 - Principles of Advertising

(CT 4170 )
A general survey of the field of advertising. Includes focus on conception and execution of creative, effective advertising for print, online, and broadcast media. Introduces stategic planning, media selection, buyer behavior, campaigns, ways to measure advertising effectiveness, and career opportunities. Case studies and prizewinning advertisements may be included.

Prerequisite: Junior standing.