May 24, 2024  
2018-19 Undergraduate Catalog 
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

SM 3200 - Marketing and Communication in Sport

The application of marketing strategies to sport businesses and events will be examined in the context of the special techniques necessary to promote and price sport and recreational activities to spectators, sponsors and participants. Various didactic methods will be utilized to explore methods of securing and maintaining corporate sponsorship, developing media relations, press conferences and the use of public relations techniques.

Prerequisite: SM 2500 .