Apr 28, 2024  
2012-2014 Graduate Catalog 
    
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2012-2014 Graduate Catalog [ARCHIVED CATALOG]

MK 5025 - Foundations of Marketing

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Students enrolled in the Health Care Leadership program or focus only. Course examines the role of marketing in business strategy and planning. It covers marketing practices such as market research, environmental and competitive analysis, market segmenting and targeting, brand positioning and pricing. It also covers integration of marketing communications including advertising, promotion, publicity and sales—both online and traditional media. The course also covers product management in new, growing, mature and declining markets, both domestically and globally.