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Nov 23, 2024
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2012-2014 Graduate Catalog [ARCHIVED CATALOG]
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BUS 6500 - International Strategy (3)
Course draws from the fields of managerial economics, organizational theory, marketing and strategy used to determine a firm’s source(s) of competitive advantage. This class will show students how to analyze and evaluate a firm’s source(s) of competitive advantage by examining the interplay of the various internal and external factors. Topics to include horizontal and vertical boundaries, resource based views of the firm, dynamic firm capabilities, knowledge based resources, incentives, strategic groups and clusters. The focus will be on global firms.
Prerequisite: EC 6000 ; MK 6100 and MG 6100 , or MGMK 6101. It is recommended that this course be taken prior to MG 6910 Business Policy.
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