Sep 28, 2023  
2021-2022 Graduate Catalog 
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

BIA 6308 - Analytics and Strategy


The focus of this class is the implementation of analytics as a competitive advantage across the enterprise. In this course, students will read case studies and hear from guest speakers about challenges and opportunities generated by the advent of “big data.” Students will make group presentations and write critical response papers related to these case studies. Students will consider some of the traditional business frameworks (e.g., SWOT analysis) for evaluating the strategic opportunities available to a company in the “big data” space.

Prerequisite: BIA 6300 , BIA 6301  and BIA 6302  or consent of the program director.