Dec 22, 2024  
2021-2022 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Mission, Vision, Values and History
  Rockhurst University Learning Themes
  Rockhurst Community
  Admission
  Graduate Programs
  Schools, Colleges & Departments
  Course Descriptions
  Academic Policies and Procedures
  Tuition and Fees
  Financial Aid Programs and Policies
  Campus Life
  Campus Facilities
  Rockhurst Traditions
  Endowments and Scholarships
HELP
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

NP 6200 - Marketing Communications for Nonprofits in the Digital Age

(3)

This course offers a study of the role of technology within nonprofit organization communications. Course material focuses on effective application of digital applications such as email, social media, websites, app development and other emerging technologies. Attention is given to case studies, industry trends and integration of multiple communication channels for successful awareness building, constituent and internal communication, community relations, public relations, advocacy and fundraising. The graduate-level course requires independent, accelerated, or additional work appropriate for the graduate level.