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May 18, 2024
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]
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MG 6094 - Business of Beer
(1)
This course develops a systematic understanding of the beer industry, focusing in particular on the local craft beer market. After providing an historical overview of how and why the beer market in the US has evolved into its current structure, it applies a series of business management topics to more fully evaluate current brewery and industry performance. Among the concepts that will be applied to the market for beer are Porter’s 5 forces, Strategic Group Analysis, Value Chain Analysis, and the Resource Based View of the Firm. Guest expert speakers will discuss various parts of the beer value chain.
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