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Apr 20, 2024
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2022-2023 UNDERGRADUATE CATALOG [ARCHIVED CATALOG]
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MK 3200 - Consumer Insights
(3)
This course brings together research from psychology, sociology, economics, cultural anthropology, and other behavioral sciences to help solve marketing problems. The class examines behavioral concepts such as perception, motivation, learning, self-concept, personality, attitudes and attitude change, culture, social class, reference groups and the family unit. Students will begin to understand themselves as consumers and how marketing practitioners can anticipate and predict buying behavior.
Prerequisite: MK 3000 .
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