Dec 22, 2024  
2014-2016 Undergraduate Catalog 
    
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2014-2016 Undergraduate Catalog [ARCHIVED CATALOG]

SM 3200 - Marketing and Communication in Sport

(3)
The application of marketing strategies to sport businesses and events will be examined in the context of the special techniques necessary to promote and price sport and recreational activities to spectators, sponsors and participants. Various didactic methods will be utilized to explore methods of securing and maintaining corporate sponsorship, developing media relations, press conferences and the use of public relations techniques.

Prerequisite: SM 2500 .