May 15, 2024  
2014-2016 Graduate Catalog 
    
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2014-2016 Graduate Catalog [ARCHIVED CATALOG]

MK 6510 - International Marketing

(2)

This course addresses the global issues that impact concepts relevant to companies engaging the international marketplace. It introduces the student to the cultural, economic, geographic, political and legal issues that affect the where, when and how to enter foreign markets. The course uses contemporary materials to expand beyond the text and bring real life problems and solutions into the classroom for student discussion.

Prerequisite: MK 6410 .