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May 16, 2024
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2014-2016 Graduate Catalog [ARCHIVED CATALOG]
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MG 6460 - Innovation
(2)
Peter Drucker claimed “the business enterprise has two—and only two—basic functions: marketing and innovation.” This course will take a 360-degree look at the notion of business innovation, ranging from the entrepreneurial to corporate and from the individual (creativity) to the collective (strategic). Students will explore a number of resources that help stake out a definition for innovation specific to business results and explore ways to foster creativity whether it be from an entrepreneurial perspective or an intrapreneurial effort to improve enterprise results.
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