Dec 26, 2024  
2012-2014 Undergraduate Catalog 
    
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2012-2014 Undergraduate Catalog [ARCHIVED CATALOG]

JN 4170 - Principles of Advertising

(CT 4170 )
(3)
A general survey of the field of advertising. Includes focus on conception and execution of creative, effective advertising for print, online, and broadcast media. Introduces stategic planning, media selection, buyer behavior, campaigns, ways to measure advertising effectiveness, and career opportunities. Case studies and prizewinning advertisements may be included.

Prerequisite: CT 2200  or JN 2000  or MK 3000 .