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Dec 26, 2024
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2012-2014 Undergraduate Catalog [ARCHIVED CATALOG]
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MK 3200 - Consumer Behavior
(3)
This course is an application of behavioral scientist research into the field of marketing. Research conducted by psychologist, sociologists, social psychologists, economists, cultural anthropologists and other behavioral scientists are use to help us solve marketing problems. Students will learn why they tend to buy the products and services they do; and, how marketing practitioners can anticipate and predict buying behavior. In this course students give oral presentations, participate in team discussions, write short papers, do some critical thinking and view videos that demonstrate the application of marketing principles.
Prerequisite: MK 3000 and junior standing.
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