Dec 26, 2024  
2012-2014 Undergraduate Catalog 
    
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2012-2014 Undergraduate Catalog [ARCHIVED CATALOG]

MK 3300 - Advertising and Promotions

(3)
Advertisements and promotions use applied communication techniques. Because organizations must tell their story to the public, effective marketers must become proficient in the use of oral and written communications, nonverbal communications, listening skills, music, theatre, art and other techniques to get their message to the target audience. Specifically the students study how advertising, sales promotions, public relations, personal selling, direct marketing, and Internet is used as part of the overall marketing plan. Each student will invent or select an existing product or service and then develop an Integrated Marketing Communication (an advertising campaign) for it. Students then present their IMCs to the class both orally and in writing.

Prerequisite: MK 3000  and junior standing.