Jul 24, 2024  
2012-2014 Undergraduate Catalog 
2012-2014 Undergraduate Catalog [ARCHIVED CATALOG]

MK 3350 - International Marketing

This course addresses the global issues that impact concepts relevant to companies engaging the international marketplace. It introduces the student to the cultural, economic, geographic, political and legal issues that affect the where, when and how to enter foreign markets. The course uses contemporary materials to expand beyond the text and bring real life problems and solutions into the classroom for student discussion.

Prerequisite: MK 3000  and BUS 3350 .