Aug 08, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

MK 4600 - Marketing Decision Making


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Students in this course will learn how to run all major aspects of strategic marketing through a series of key decisions. These decision areas include identifying customer needs, finding proper market segments, allocating marketing expenses, choosing best production plans, deciding channels of distribution, managing marketing budgets, and analyzing various marketing research reports. The decision making processes are realized via a marketing simulation that runs multiple time periods and students will form groups and make decisions in a highly competitive enironment. This course also encourgages students to develpo their own leadership style and learn how to transform their team into a highly collaborative marketing group that enables them to achieve best team performance. The textbook and a set of cases will be integrated with the simulation to reinforce students’ understanding of marketing decisions.

Prerequisite: MK 3000 , MK 3200 , MK 3600, MK 4100  or department approval.