Nov 23, 2024  
2023-2024 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Mission, Vision, Values and History
  Rockhurst University Learning Themes
  Rockhurst Community
  Admission
  Graduate Programs
  Schools, Colleges & Departments
  Course Descriptions
  Academic Policies and Procedures
  Tuition and Fees
  Financial Aid Programs and Policies
  Campus Life
  Campus Facilities
  Rockhurst Traditions
  Endowments and Scholarships
HELP
2023-2024 Graduate Catalog [ARCHIVED CATALOG]

BIA 6306 - Web and Social Media Analytics

(2)

The primary focus of the course is the understanding and application of web and social media analytics and the tools used for collecting, analyzing and interpreting data. Students will learn both quantitative and qualitative aspects of the analysis process.  Students will also work with Google analytics and other web based analytical platforms to judge performance and ROI of a company’s web and social media programs. The primary software tool for this class will be Google Analytics and other web based tools.

Prerequisite: BIA 6300  and BIA 6302 .