Data Analytics, M.S.

Data Analytics Curriculum

The Data Analytics curriculum consists of 30 credit hours, 26 of which are core credit hours and 4 elective credit hours.  An overall grade point average of 3.0 must be maintained. Prerequisites are considered additional credit hours. Students may transfer in no more than 9 credit hours.

Data Analytics Prerequisite Courses (5 credit hours):

Rockhurst University’s Helzberg School of Management prefers the following five credit hours of prerequisites are taken prior to BIA 6301 - Applied Data Mining , a core course within the curriculum.

• BIA 6201 - Statistics & Machine Learning (2)
• BIA 6311 - Introduction to R for Data Analysis (0.5)
• BIA 6312 - Introduction to Python for Data Analysis (0.5)
• BIA 6314 - Databases for Analytics (2)

• In some cases, equivalent knowledge of the prerequisite courses may be substituted.

Core Data Analytics Courses (26 credit hours):

• ACFN 6300 - Financial Decision Making for Managers (2)

• or

• AC 6110 - Financial Analysis (2)

•  

• BIA 6300 - Business Intelligence (1-2)
• BIA 6301 - Applied Data Mining (2)
• BIA 6302 - Data Visualization (2)
• BIA 6303 - Predictive Models (2)
• BIA 6304 - Text Mining (2)
• BIA 6305 - Big Data Analytics (2)
• BIA 6306 - Web and Social Media Analytics (2)
• BIA 6307 - Performance Metrics and Dashboards (2)
• BIA 6308 - Analytics and Strategy (2)
• MG 6008 - Managerial Communications (2)
• MG 6320 - Project Management (2)

•  

• MK 6410 - Marketing Strategy (2)

• or

• MK 6460 - Market Research & Analytics (2)

• NOTE: Core courses already taken through another degree program can be substituted with an additional elective. Program director consent is required.

Electives (4 credit hours):

Choose 2 courses only:

• BIA 6313 - Spatial and GIS Analytics (2)
• BIA 6315 - Time Series and Forecasting (2)
• BIA 6316 - Advanced Topics in Analytics (2)
• BIA 6322 - Advanced Data Visualization (2)
• HC 6400 - Health Information Technology (2)
• MK 6410 - Marketing Strategy (2)

• or

• MK 6460 - Market Research & Analytics (2)

• (whichever course was not completed for core requirement)

• MG 6460 - Innovation (1-2)

• Elective courses already taken through another degree program can be substituted with an additional elective. Program director consent is required.